Environment Minister Amy Adams has told Hawke's Bay growers they already have the ability to market their produce as free of genetically modified organisms and she doesn't support a law change to make the region an official GM-free zone.
Local growers lobby group Pure Hawke's Bay challenged Ms Adams on the issue when she visited the region yesterday. They took the opportunity to question her at a public meeting in Clive after placing a full-page advertisement in yesterday's Hawke's Bay Today.
The ad, in the form of an open letter to the minister, said being able to market the $1 billion of annual produce as GM-free was an "essential component of our competitive advantage".
"We need local plans to protect our GM Free status - only they can give us the certainty we need to brand our products as made in 'GM Free Hawke's Bay'," the letter said.
"Don't change the Resource Management Act and prevent our councils from passing the laws we need to remain competitive."