A $100,000 fund allocated to Havelock North to make up for significant economic losses incurred during the gastro outbreak has been put towards a promotional marketing plan for the village.
Havelock North Business Association (HNBA) president Milton Naylor said the organisation distributed the fund and that the executive committee spent a lot of time over the past months going through the correct processes with the Hastings District Council to get the fund distributed.
It is exciting to now be moving forward, he said.
"In order to get the money we needed to show a promotional plan, with a budget that was transparent and showed a proper accountable process. This has taken some time, but when we presented it to council they were very happy with our plan and were very forthcoming with the funds."
The marketing strategy had three main objectives - promote Havelock North beyond Hawke's Bay, create an event, and supply tools to association members that would increase business cohesion and support, he said.