After a customer collapsed and died on their premises, the staff and owners of Dannevirke's Shires Fruit and Vege Market realised how vital a life-saving portable defibrillator could be.
And for volunteer firefighter Neville Jacobsen, having portable defibrillators positioned around town is about saving lives.
Last week Brian Wilson, president of Dannevirke Lions, presented the community with a defibrillator pack which is now in place at Shires.
"I'm rapt the Lions have come to the party," Mr Jacobsen said.
"I'd also like to have a defibrillator in place at the northern end of town and that's something I'll be working on now."