"I'm really excited to have this event and looking forward to knowing where all the farmers come from. They can't miss our tower."
There will be food (Angus Pure steaks), tea and coffee, soft drinks with alcohol served at the conclusion of the auction.
One of Tui's billboards will have a slogan "head and jaw equals top 1% of the Angus Pure index - Yeah right." Bendall says the farmers will understand this.
"Farmers are buying a genetic package. The younger generation of farmers is definitely looking at the figures and what is happening to the end product. They have broken the mold," he says. "Recording on computer has had a huge impact with estimated breeding values available on internet solutions. This is a totally transparent system.
"Thinking of the future, farming is good. We have to get more professional and have a bigger focus on quality product. This is a combined effort of good stockmanship and genetics. Farming is exciting at the moment it's a great industry to be in," Bendall says.
The Bendalls' Mangaone farm Seven Hills is 1400 hectares, running 550 Angus breeding cows and 4500 ewes plus hoggets mated, along with 50 hectares leased from the family trust next to the brewery, where the bulls can be inspected.