Hawke's Bay Today is running a series of questions and answers from leading Hawke's Bay business leaders. Business editor Patrick O' Sullivan talks to WineWorks founder Tim Nowell-Usticke.
Where did it all start for you?
It all started with the satisfaction of seeing the results of a hard day's work on the sheep farm in the Hawke's Bay hills. That set me on a road towards manufacturing, and the aha moment for me, having travelled overseas, was that Hawke's Bay was a world-class area for transforming primary produce into high-value products.
What is the best advice you ever received?
The best two ways to get ahead are to either a) train yourself in a skill or trade to sell your time for as much as you can get per hour, or b) find a niche that you can become the absolute best at, that means people want to come to you for those niche products. I went for the niche of wine bottling.