The country's largest apple grower and exporter has signed a three-year contract to ensure the integrity of its fruit, in a deal with Dunedin-based Oritain as the industry battles food fraud.
Mr Apple chief executive Andrew van Workum says 100 per cent traceability from orchard to store was a linchpin of the Mr Apple brand.
"We have a strong focus on the wider Asian region as a growth area, and felt we needed to remove any uncertainty about provenance of our product or food safety concerns," he said.
"Our customers around the world want absolute confidence in the source of their product. By adopting the Oritain system we can demonstrate that Mr Apple is the right partner to meet the needs of their business."
He said the Oritain Fingerprint and Trustmark system scientifically substantiated Mr Apple's claims of product origin, safety and quality.