Hawke's Bay topped the country for the growth in May retail sales, with Paymark figures showing a 7.5 per cent increase in value compared with the same month last year for electronic sales.
The national increase was 4.7 per cent. Otago recorded the second-highest increase with 6.6 per cent and Marlborough third with 6.5 per cent.
Hawke's Bay Tourism general manager Annie Dundas said good weather and the Air New Zealand Hawke's Bay International Marathon would have been "a huge lift" to the figure. Organisers said 75 per cent of the 8000 to 10,000 spectators came from out of town.
Hastings City Business Association general manager Susan McDade said Hastings retailers experienced a 24 per cent increase in business for the first quarter of this year, according to a Marketview survey.
"The retail spend is definitely on the up," she said. "It is just a better retail experience overall, the way we are packaging Hastings."