Mr Milner has Ngati Porou heritage and was chief executive of Ngati Porou East Coast Rugby Union, part of a CV that includes 12 years on the Eastland Community Trust, being chairman of the Eastern and Central Community Trust and a ministerial appointment to the Tairawhiti DHB.
At 48 he is six years older than Mr Foon was when he first became Mayor in 2001.
Mr Milner is shrewd in refraining from attacking Meng Foon, saying he has voted for him but that five terms is enough — and referencing “an emerging crisis of confidence between the people who voted in this council in 2013 and 2016, an election year”.
His theme that it is time for new leadership is an argument that inevitably gathers force the longer anyone holds a job, from selector to CEO to prime minister.
Mr Milner says his focus will be to promote the vision he has for a future Tairawhiti, which involves lifting “a lot of the negativity, heaviness and lack of hope that many families and businesses in Gisborne are feeling”.
His announcement adds more early life into October’s elections.