“My publisher included it in their display at the Frankfurt Book Fair in Europe last week and it's had some nice bites. It is getting such a great reception from a diverse range of the public.
“It's not any one sector that can be pointed to for its success but I have been moved to see people reading it who would never normally pick up a book.”
Steve Braunias, the literary editor of Newsroom's books section ReadingRoom, said it might be a first for a New Zealand publisher to issue paperback and hardback formats of the same title at the same time.
“A first, too, for it to be so immediately successful. It's an incredible achievement.”
The books sold so quickly that publishers Bateman Books had to order a reprint two weeks after it was released.