“We’re currently in the peak of the season and the prices reflect the surplus, making it an ideal time for consumers to buy. In fact at these prices you’d be wanting to buy two,” he said.
Highlighting their commitment to innovation and testing hundreds of variants of watermelons, Mr McPhail says the micro- seeded variety is designed to provide a hassle-free eating experience.
“This year, we’ve grown a variety of melons, but we’re most proud of our micro-seeded variety.
“It’s the closest to a delicious, pip-less melon that we can grow,” he says.
“You’ll no longer need to flick or spit out the pips with this hassle-free melon. It’s the easiest and juiciest melon you’ll taste this summer.”
Recognised for their refreshing taste and hydrating properties, watermelons are a quintessential summer fruit enjoyed in various ways.
Whether consumed on their own, added to salads, or incorporated into beverages, the affordability this season ensures accessibility for all consumers, Mr McPhail says.
“We understand the importance of making nutritious and delicious fruits accessible to everyone.
“This season, Kiwis can relish their favourite summer fruit without worrying about the cost.”
While watermelons are celebrated for their pink, succulent flesh, the often-overlooked watermelon rind holds untapped potential.
“Surprisingly, the white portion of the rind can be eaten and tastes a lot like cucumber.
“When cooked, the rind transforms into a tender, sautéed consistency which is great in stir-fries, tacos and salads,” Mr McPhail said.
“Cooking with watermelon rind not only presents an opportunity to minimise food waste it also offers health benefits. The rind of the watermelon is packed with fibre and antioxidants.”
LeaderBrand watermelons are in stores now. Look out for the stickers for the micro- seeded variety if pips are not your thing.
