Maori are mobile and social media 'super users'Dr O’Sullivan says anecdotal evidence suggests Maori are mobile and social media “super-users”. One in five low-income Maori and Pacifica households subscribe to a service like Spotify, compared with one in 20 Europeon households. He says a walk down the main street of Kaitaia supports this theory.
“You see kids sitting outside the BNZ — they are not trying to case the bank, they are using the free wifi.”
It is a necessity to be connected and it is getting easier and easier, he says.
The timing is rightDr O’Sullivan saw the timing was right to hook into that technology — harnessing it for clinical care and services, and effecting better outcomes for communities.
“We know if we can help more of these children early on, we make a difference,” said Dr O’Sullivan.
The programme was launched in South Auckland after seeing the success of it in Northland, and now Gisborne and the East Coast. It has been backed with $100,000 by ACC and reaches 4000 children now. The vision is to reach 300,000 kids by 2019.
Dr O’Sullivan said there had been a lot of interest here in the programme.
“There has been huge support from the community — everyone agrees access to healthcare is too hard.”
Doctor can relate to backgroundsA father of seven, Dr O’Sullivan has a background many vulnerable children could relate to. He grew up in a single-mum home in Howick in the 1970s. In his 2015 biography “The Good Doctor”, he writes about the serious danger he would become a statistic.
By 15 he had been expelled from two schools and had an attitude problem that was getting him into some serious fights. His turning point was being sent to Auckland’s Hato Petera College and then the strong backing of his wife, “wahine toa” Tracy.