Gisborne builders have downed tools and trousers, in a cheeky effort to raise awareness for men’s mental health.
New Zealand Certified Builders (NZCB) Gisborne Region officially launched its inaugural 2024 Charity Calendar, “New Zealand Certified Hunks”, at a special event attended by 300 people at the Lawson Field Theatre, last Thursday.
The project is the brainchild of Gisborne builder Brendan Fry.
“The initiative around the calendar was to help raise awareness for men’s mental health and suicide awareness in our construction industry,” he told the Gisborne Herald.
“Within this sector the pressures can be huge not only on builders but on subcontractors like electricians, plumbers and painters. We needed to find a way to bring attention to how we can break the stigma for men to say it’s OK to be not OK and speak up.