The new service would move container freight in the form of meat, wool, “a few apples”, kiwi, squash, timber, Mr Gaddum said.
The company was aiming for two trips a week.
Only one berth was currently operating because of a building programme.
Each trip would ship up to 34 full 12-metre containers.
The service would take between 100 and 200 round-trip vehicle movements off the roads.
Mr Gaddum said producers and exporters were sending their goods down to Palmerston North and back up from there to Napier via Palmerston North.
It was a long and expensive trip.
“It's been pretty tough on industry here. We're pretty excited to be doing our bit for the region in terms of shoring up our resilience.”
Mr Gaddum said it was a team effort at the port company to pitch the idea to the Government to open links to the region.