Not only should the ‘emergency alert’ setting be switched on, but the phones should have the latest operating system update installed, said Mr Stuart.
He was not aware of any major faults to the system but imported phones might have reacted differently.
“Some of the phones received multiple alerts at different times during the hour.
Some phones had a message that said ‘presidential alert’.
“It is most likely due to phones being imported with a default template in place,” Mr Stuart said
The number of alerts on the East Coast were expected to be significantly lower because of a lack of cellphone coverage across the district.
A Gisborne Herald Facebook post at 8am today asked who had received the alert.
It generated a large response.
At 10am, only 45 of the 160 contributors said they had received the test alert.
A great initiativeOne comment read: “yes I received it on my mobile and nearly died of fright.
“I was going to throw the phone out of the window until I realised what it was — much to the humour of the family.
“Great initiative.”
“I was at Pak’nSave and the whole supermarket erupted in alerts,” said another.
“Yes, while I was on 2 percent battery and trying to order pizza online.
“Then my phone died before I could submit my order.”