Wool products were not able to reach their full potential of being high value without large-scale local production — and instead, growers were selling low-cost raw product in hunt of returns, he said.
“Manufacturing in New Zealand would be brilliant, wouldn’t it?” Williams said.
“We should be looking at utilising our own products, like we do with dairy and kiwifruit, and driving more value.
“We’ve got lots of people doing little things that are adding a little bit of value for a fewpeople, but we need to be thinking about the whole sector.
“I think definitely the government’s got a role to play in helping to bring manufacturing back. It’s great, it’s jobs, technology, our IP (intellectual property). It’s incredible,” Mr Williams said.
The government announced in March it would invest $4.5 million towards government-industry partnership, Wool Impact, to drive revenue for the environmentally-friendly fibre.
While there may be promise in manufacturing New Zealand wool carpet for export, the future of carpet maker Bremworth’s cyclone-damaged Napier plant is still unclear — which has resulted in the company offering voluntary redundancies and redeployment opportunities for a number of staff.
There was also uproar this week about a Ministry of Education decision to fit out hundreds of rural schools with US-made nylon carpet, instead of wool.
Mr Williams said it was disappointing, and suggested a goal of phasing-out all plastic flooring nationwide by 2030. — RNZ