My first reaction to the Prime Minister’s unveiling of Labour’s campaign slogan “In it for you” was in reflecting on the words of that famous judge of human character, Darryl Kerrigan from the Aussie classic “The Castle” — whose usual reaction to such hollow claims was, “Tell him he’s dreaming!”
It doesn’t take a wordsmith to see what Labour’s political opponents will do with this dog’s breakfast of a slogan.
My humble offering of an alternative that more accurately describes the situation this country finds itself in after six years of Labour-led coalition rule would be, “We’re in it (s..t) because of you.”
Even the most generous observer would struggle to associate this rubbish with the reality of most voters’ experience, when so much clandestine subterfuge has eroded the trust that had so overwhelmingly been granted this mob only three short years ago.
One of the hallmarks of our Kiwi society is an inherent ability to forgive governments for honest mistakes if they are owned up to by the perpetrators, with genuine attempts to compensate any citizen that was disadvantaged by this apparent mis-step.