Rapper Jay Z is going the extra mile to provide the best customer service for his new streaming site Tidal by personally calling new subscribers.
The 99 Problems hitmaker enlisted his wife Beyonce and a string of famous friends, including Rihanna, Jack White and Kanye West to help him unveil the relaunched company last month, and he is taking his involvement in the business to the next level.
Tidal executive Vania Schlogel tells Business Insider: "(Jay Z) called some of his fans and one of them made the funniest comment. He said, 'This is the best customer service call I've ever received!"'
Rocker Jack White has also been phoning paid-up subscribers to welcome them to Tidal.