After moving to Kerikeri in early 2013, and at home with young children, Gwyneth Hulse started creating wooden projects as a hobby.
Fast forward two-and-a-bit years and the hobby has now turned into small business Gwyneth Hulse Design - a boutique woodworking studio from which Hulse and her husband produce small homewares and jewellery. The firm's work is sold through 23 stores around New Zealand, as well as through a number of online channels, the Auckland Fair and Hulse's own online store.
Hulse says shifting from making objects as a hobby to creating products as a business required a "definite change in mindset".
"But there were lots of practical things we did to help that - things like registering as a business, employing a small business accountant/advisor, getting in a mentor, and allocating specific times to get our work done."