Surfing sportswear retailer Rip Curl has appointed Brooke Farris as its new chief executive, replacing Michael Daly who has been promoted to group CEO of parent company Kathmandu.
Farris will start her position on Monday, and will report to Daly.
"Rip Curl has been threaded throughout my life since I was a teen," she said.
"It's an absolute privilege to lead our talented and passionate crew across the world and I'm motivated to build on our esteemed 52-year history and capitalise on our continued market success."