British Airways is taking on Air New Zealand with the launch of a star-studded inflight safety video.
In light of Comic Relief, or Red Nose Day in the UK, the British carrier has created an inflight safety information video with a lineup of local celebrities.
British Airways has released a director's cut of the video - a spoof audition tape, showing famous stars auditioning for parts - ahead of its release in September.
British comedian Asim Chaudhry, known by his stand-up name Chabuddy G, features in the six-minute long video, playing the part of a casting director, along with chef Gordon Ramsey, Rowan Atkinson, best known for his role of Mr Bean, and actress Thandie Newton.
![Gordon Ramsey during his part in British Airways' inflight safety video.](https://www.nzherald.co.nz/resizer/v2/P33K47YERNC6JRVUMPIPI6TM2U.jpg?auth=1b44238c1f3b6f7fdb7a524a16577039235e35d77d31b37f20c928df46af7904&width=16&height=9&quality=70&smart=true)