Baby boomers. Born between 1946 and 1964.
Been to a garden centre in the Bay lately? Or anywhere near the Mount in daylight weekend hours? There they are!
If they're not cycling four abreast down Marine Parade in high-vis vests on electric bikes and having a muffin and cappuccino to reward themselves for the calories they didn't actually burn off, they're wanting cheaper everything because they're older and they've "earned" it.
But to be fair, they actually have. They've paid tax for longer than the rest of us. They own us, figuratively and literally. Plus, a study in 2017 actually showed that boomers were more concerned about the environment than millennials, and the boomers cared less about material possessions than the young too.
So if they could just recycle properly and stop buying all the property that would be cool!
You must understand that this is all tongue-in-cheek. I actually love the boomers. My parents are boomers, I have some great boomer friends, some of the people who listen to my show are boomers and I've even married the odd one (as a celebrant, not some dodgy cougar/boomer polygamy cult).