The Warehouse and Women's Refuge have launched elves on shelves to support women and children affected by domestic violence.
The Warehouse is seeking kiwi elves to donate much needed gifts to women and children affected by violence over the holiday period.
The campaign launches in all 92 The Warehouse stores from today, with shoppers able to donate items of their choice, such as canned goods, toys and clothing items via a collection point in-store.
Executive GM for Community and Environment at The WarehousePaul Walsh said the partnership with Women's Refuge would bring about change to the thousands of women and children helped by this organisation every year.
"People who visit our stores often want to do something special for others at Christmas time. In partnering with Women's Refuge we hope any little act of giving will help women and children who are escaping violence over the holiday period know that others are thinking of them."