It's not surprising to find a barrage of posts, videos or photos of baby announcements, gender reveals or engagement announcements on your social media timelines.
It's a thing these days.
People put in a lot of effort to make sure their announcements and updates stand out from the rest.
From cake cutting to revealing the gender of a baby about to be born, cake smashes for first-birthday parties - the cake the birthday boy or girl gets to wreck ahead of their 'actual' birthday cake - to photos and videos with choreographed dance moves or songs or children holding a pregnancy ultrasound - I'm sure we've all seen them.
It can be hard to make sure your announcement of whatever it is in your life you want to be celebrated is different from everyone else's.