NZME. hopes to grow the profile and size of events in Tauranga after acquiring nine regional events owned by Peacock Productions, including the Women's Lifestyle Expo.
It has also taken over eight other wedding, home and women's life-style events run by the company in Dunedin, Invercargill, Christchurch, Wellington, Palmerston North and Hamilton. NZME. group strategy and operations director Carolyn Luey said she hoped the company, which owns the Bay of Plenty Times, would be able to use its connections to see the events become bigger than ever.
"We will be levering off NZME.'s channels and platforms to grow the events," she said.
She hoped to attract more exhibitors as well as increasing attendance.
The company already runs the indulge Bay Model and is this year launching the Down to Earth Sustainability and Lifestyle Expo.