Mount Maunganui has claimed top spot as New Zealand's favourite beach.
According to the TripAdvisor 2017 Travellers' Choice Awards Mount Maunganui topped the pole for best beach for the forth time in a row. Papamoa came in at tenth place while Ohope Beach, located in the Eastern Bay, came in sixth.
Mount Maunganui was also named as one of the Top 5 beaches in the South Pacific.
While Mount Maunganui was praised for its picturesque beauty, TripAdvisor users hailed Papamoa Beach as "one of the best beaches in the world", adding that it was less crowded and a great place to relax.
Tourism Bay of Plenty chief executive Kristin Dunne said claiming three spots in this year's list was a fantastic achievement and she was thrilled to see Papamoa Beach recognised in the Top 10.