Zespri's Asian marketing programmes have been singled out for recognition at the inaugural Asia Fruit Awards presented in Hong Kong.
Zespri's President of Global Sales and Marketing Dan Mathieson was presented with the Marketing Campaign of the Year award, which was part of the annual Asia Fruit Logistica & Asiafruit Congress event.
Asia Fruit Logistica is the leading trade exhibition for Asian fresh produce business and is attended by about 6000 top-level buyers and trade visitors from more than 60 countries.
The Asia region accounts for about 60 per cent of Zespri's revenue and is home to Zespri's fastest-growing markets of China and Southeast Asia, as well as Zespri's important and long-standing market, Japan.
The judges said Zespri was chosen for its success in building its brand profile and loyalty among customers and consumers throughout Asia.