Trails of people lined Newton St at Mount Maunganui as people made their way to the inaugural Beast of a Feast festival.
The craft beer and street food event was held at Mount Park, formerly known as Brewers' Field, and attracted hundreds of people throughout the day.
Organiser Chris Duffy said the aim of the event was to celebrate some of the craft beer and street food providers and provide a relaxed atmosphere for people to have a good time.
''We've got a lot of local breweries here and we definitely want to try to support them as much as we can. We've got a few national ones here as well.
''It's not specifically a music festival as such. It's more of a mash-up of all sorts really, just offering something different.''