Easter weekend events are expected to inject millions of dollars into the Tauranga economy and local accommodation is in huge demand.
Accommodation providers spoken to by the Bay of Plenty Times said vacancies were filling up fast less than two weeks before the long weekend, with rooms booked out by punters heading to the 52nd National Jazz Festival, 2014 National BMX Championships and Basketball Pacific Easter Tournament.
Hospitality New Zealand Bay of Plenty chairman Clayton Mitchell said the jazz festival was a major boost to local business on a traditionally tough weekend.
"What it's worth to our economy financially is huge. It's a few million dollars worth of revenue coming into town with accommodation, food, drink and all that."
The 2012 festival saw more than 20,000 visitors pour into the city and ploughed at least $20 million into the local economy. Figures from last year's festival were not available.