Lucas Lorenzo McKelvie's chubby cheeks, rockstar hair, soft demeanour and big green-blue eyes captivated voters in the Bay of Plenty Times' second annual Baby Book Competition.
Lucas was one of 135 babies, born in 2012, to be entered in the competition at Papamoa's Palm Beach Plaza this month.
The 7-month-old won by a convincing margin, receiving a sizeable chunk of the 4000 votes submitted at the shopping centre.
When asked what she thought was her son's winning feature, Lucas' mum Sheilla McKelvie laughed, "I am going to tell you, I think it is the chubbiness".
Lucas' father, Scott McKelvie, said his son was also born with an incredible amount of hair, which had gotten lighter as he grew.