A new family-owned rest home and hospital has introduced hotel-type services and helped raise the standard of aged care in the Western Bay.
From the moment you walk into the sweeping, marbled lobby of Bethlehem Views - reminiscent of the entrance to The Avenues Retirement Resort built by Sanderson Group - you notice the sophistication and attention to detail.
The lobby opens up to a large dining room and a lounge with a flat screen television, library, gas fire and views over the Kaimai Ranges and Tauranga Harbour.
The rooms - the larger ones accommodate couples - have en suites, 32-inch plasma TVs, lazy boy chairs, mini-bar fridges, bedside cabinets and air conditioning. And there's plenty of art splashed around the corridor walls.
"We wanted to set a whole new benchmark for rest home aged care facilities," said Bethlehem Views shareholder Heidi Scott. "People have higher expectations nowadays and competition was needed. Ten years ago, an en suite wasn't seen as necessary; now most people expect that."