Tauranga-based Key Research Group has bought Research Panel, a Western Australian market research field services business with a 40-seat call centre operation, from QOR.
Research Panel was a competitor business to Key Research's Perth-based West Coast Field Services, a contract market research field resource specialising in outbound customer contacts.
Key Research emphasised it would continue to run the acquisition independently and autonomously and maintain its commitment to the Western Australian market.
"We are proud to have acquired a company with such quality staff, and a reputation for accuracy and on-time delivery," said Michael Hooker, Key Research Group's managing director.
"We have admired the performance of Research Panel for some time, and are delighted to bring the company into Key Research Group as we expand our presence in this market."