It's hoped a blues-rock version of well-known Rotorua song Pokarekare Ana could become a chart-topping hit.
Pokarekare Ana has been re-recorded by Supergroove frontman Karl Steven and a full length video clip has been released exclusively online. The new blues-rock version of the city's most famous song was filmed in different locations around Rotorua in late November.
Steven and blues singer Caoimhe Macfehin were filmed performing in iconic Rotorua locations such as Whakarewarewa, Te Puia, and around the city's lakefront. Locals from Rotorua Mayor Steve Chadwick, through to intermediate and high school students, and numerous by-standers and visitors took part in various cameo appearances across the city.
MediaR director Tony Richards, who oversaw the shoot, says so much great footage was shot it will was a challenge to create the final cut.
"Our aim is to take this version of the song that we know is resonating with viewers beyond just a television commercial and turn it into a piece of art," he said.