A Givealittle page has been established for the children of Bulls couple Joanne and Kevin Hartley.
The couple's children, Leigh, 26, William, 21, and Anna, 17, have been struck by the double tragedy of their mother's death last week and the disappearance of their father in February.
Mr Hartley, 54, has been missing from the Scotts Ferry beach area since February 16.
Police announced Mrs Hartley's death last Thursday but were not prepared to disclose the circumstances.
Family friend Angel Fulljames established the page and describes the Hartleys as "a much loved family from Bulls in Rangitikei who would do anything for anyone.