A rescue helicopter has been called for two patients injured when car ran off a cliff on State Highway 25 just south of Whangamata this morning.
Police were called at 9.11am after the car ran off the road between Parakiwai Quarry Rd and Whiritoa Beach.
St John Ambulance has tweeted that a helicopter has been dispatched to take two patients to Waikato Hospital.
Police said the two occupants of the vehicle were being treated by ambulance officers.
"Reportedly one person is in a serious condition and the other is moderate," a spokeswoman said.
The vehicle is due to be towed. Traffic control is in place.