New Zealand Rugby has unveiled plans for a high-tec All Blacks-themed tourist attraction in Auckland's Wynyard Quarter.
To be built on a prime site, The All Blacks Experience attraction will open in 2017.
Unveiling the attraction in Auckland today, New Zealand Rugby chief executive Steve Tew said the attraction aimed to be an inspiring place for all New Zealanders and visitors to celebrate New Zealand's rugby heritage, achievements and culture.
"We are bringing together the stories of our rugby legends, the drama and excitement of Test match rugby, and the mastery and legacy of the All Blacks into a unique, world class attraction on Auckland's waterfront.
"This is will be a special place to enjoy a hands on, fully interactive experience of New Zealand rugby; a place to celebrate the successes of all our national teams; a place to be inspired and learn more about what it takes to succeed at the highest levels of the game.