The annual Tremains Art Deco Festival in Napier could be set to boost the regional economy by more than $12 million or more - with visits from two luxury cruise liners coinciding with the event.
Hawke's Bay Tourism general manager Annie Dundas said the four-day festival was one of "the few" events nationwide that could truly attract international visitors.
"Tremains Art Deco Weekend is one of the busiest weekends in Hawke's Bay. It brings people from all over the world and New Zealand and is truly one of the few events in New Zealand that draws international visitors specifically for it.
"International numbers are between 12 per cent of all visitors to the weekend and this has grown significantly over time – we had a Major Events grant back in 2015 and 2016 and this was to grow the event to ensure higher numbers of international visitors and this has occurred.
"Spend estimates have the event generating over $12m for the duration of the festival."
However, it was not just the host city of Napier that benefited from the event.