Hawke's Bay will be broadcast to the world when an episode of the series Catch and Cook! with American host Adventure Aaron goes to air.
Aaron Carotta spent three days in Hawke's Bay last week, filming the show, which focuses on adventure and diverse foods, and features internationally regarded guest chefs.
His challenge while in the Bay was to catch a wild pig, which chef Peta Mathias made into a gourmet "boil up" at a Master Class at Cape Kidnappers Lodge.
"We were able to catch a wild pig and stopped off at the Hastings Farmers Market, which was an adventure in itself," Mr Carotta said.
"The scenery was just amazing but, to be honest, it was encounters with the people in Hawke's Bay that made it really special. They were just so friendly."