MediaWorks has just announced the end of its flagship TV3 brand. And they are not mucking about.
Tonight, at midnight, TV3 gets renamed as Three and undergoes a complete image overhaul.
In a statement Andrew Szusterman, MediaWorks Chief Content Officer, said, "After nearly 15 years, what we have no longer reflects our channel."
![The new look Three and presenter Dai Henwood.](https://www.nzherald.co.nz/resizer/v2/M7PAJCWG3AEOPF6SLPVRL5NSGE.jpg?auth=c5aa0be9bf2548ba3a2bd22f32a1493a62f6c22f59f6572023e08a04c8979201&width=16&height=9&quality=70&smart=true)
As well as the new channel name MediaWorks also unveiled Three's new mathematically inspired "visual identity", which encompasses a new brightly coloured logo and multi-platform branding.