Billions spent annually on marketing - does it actually pay?

Many traditional forms of advertising are losing effectiveness - with a lot of decisions made on gut feel - not actual data. Massey University's Research Professor of Marketing Harald van Heerde talks to Chris Daniels about some new ways of looking at advertising.

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Minerals moment
New Zealand

Minerals moment

Santana Minerals just listed on the New Zealand Stock Exchange. Could the gold miner mark our a minerals moment for our economy?